Launch & Grow
Your Digital Business
You have a great business idea, but how do you get started? from choosing your business structure to signing your first contract, we are helping you lay a solid foundation to get things up and running. This 6-course program will guide you through all the first steps of your entrepreneurial journey.
Launch & Grow
Your Digital Business
What You'll Learn
Over the course of this 6-course program that you will learn the must-know legal principles of owning and operating a business completed at your own pace. Each course has step-by-step guides, weekly office hours with an expert attorney to offer support, and access to purchase ready-made templates.
Everything you need to know legally
Courses Entrepreneurial Influencers:
Learn the basics you need to get going!
There’s a lot of confusion about how to get started when you are building a business. Are you an LLC, LLP, GP, C-Corpo? It can all get a bit like alphabet soup. This course breaks down the basics of business formation, the benefits and drawbacks of different entity types, and provides suggestions on what else you might need to hit the ground running.
Protecting Your Creative Genius
Every great business begins with a great idea, service, or product. Without your special mojo, your business would struggle to keep its head above water. From your secret recipe for the perfect joy-inducing sparkle candle, to transformational coaching, your creative genius needs to be protected. This course covers the different classifications: Trademarks, Copyrights, Patents, and Trade Secrets. Then we talk about how you can register your assets for maximum protection, then we tease you with how these assets can make you serious money.
Monetize Your Creative Genius
You don’t just create something and sell it because you’re bored. Part of the opportunity in creating an amazing product or service is finding the ideal customer and getting that product or service to them. What if there was a way to do that but with less work? And you make more money. This course walks through various case studies on how you can leverage your intellectual property, your creative genius to connect with your customers and make more money with a single product. Who knew the creative business solutions you were looking for were actually legal all along?
'Contract' is Not a Dirty Word
Contracts have gotten a terrible rap. We get it. After endless artists and musicians lost the shorts off their backs, and some even lost their names (RIP Prince) it’s understandable that creative and small business owners would be wary. In this course, we take things back to the basics. First, we acquaint you with the parts of a course, then we explore the contracts you must have to run a successful business. Finally, we give you some negotiation pointers so you don’t end up selling your business for peanuts.
To Hire or Not to Hire
One of the biggest decisions you will make is whether or not to bring on help. Any growing entrepreneur or creative will tell you that the dark side of success is keeping up and you can’t keep up with the work all by yourself. At some point, you will need to figure out whether to hire an employee or go with independent contractors. This course will lay out the options and give you the questions you need to ask yourself to make the best business decisions for you
Dispute Resolution aka Fight Club
So, there’s no secret society, Brad Pitt is not a guest appearance in the course, but disputes are definitely a reality for anyone who is running a successful business for any length of time. This course looks to provide you with options on how to resolve disputes with people you hire, with vendors, or with businesses that you have collaborated with. When you have options, it makes an unpleasant situation a bit more manageable, and for us that the first rule of Fight club.
Our Bonus Gift to you:
Learn everything you need to get funded!
Everything you need to know to raise investments
YCombinator is the top start-up accelerator in Silicon Valley, but you knew that already. It's developed its credit investing in companies like Slack, Dropbox, Instacart & Airbnb to name a few. Here is their checklist explaining what you need, what it is, where you can find each requirement & what you can do if you don't have it.